2026
Bertone is not just a coachbuilder. It is a place where convention came to walk in and provocation walked out — where Gandini did not sketch but declared, where Scaglione did not design but challenged, where Giugiaro did not draw lines but drew futures.
The Return
The Runabout 1969 was about breaking the status quo. The wedge that changed what a car could look like. Boat. Sculpture. Statement. The most radical shape in a decade that produced radical shapes as a matter of routine.
Bertone’s return with the GB110 and the reborn Runabout concept is not nostalgia. It is a design house picking up exactly where it left off, with exactly zero interest in what the contemporary automotive industry thinks is possible.
The GB110
The GB110 is the first word of a new sentence. A hypercar that arrives carrying the weight of everything Bertone has ever believed about what a car should be: an assertion, not a product. A thing that forces you to reconsider what you thought you understood about form and function and the relationship between the two.
The Runabout is forming the sentence. Bertone is just getting started.
The Standard
A car without soul is only machinery. A brand without identity is only a logo. And design without intent is only decoration. Bertone has always known the difference — and the return of the marque under atelier positioning is a declaration that this knowledge was never lost, only waiting for the right moment to speak again.
This is heritage at full speed.
Coverage by RUNDAAN International. Return to the Journal.